Apple’s Microsoft moment? What happened to the promise of hardware+software bundling?

Arindam Basu

Mar 27, 2019·1 min read

Watch this space.

Arindam Basu

Associate Professor of Epidemiology and Environmental Health at the University of Canterbury, New Zealand. Also in: https://refind.com/arinbasu

And you may not be tethered to physical Apple TV hardware. Such is Apple’s streaming mania that it has done what was once unthinkable and is delivering its updated Apple TV app on other platforms, including Roku, Amazon Fire, and several lines of smart TVs. If Apple decides to follow suit with its Apple TV+ programming, this will position its subscriptio…

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