Can you have very little network but great impact?

The linkage between the impact and the connections is somewhat complicated. It is not that hard to imagine that a person with a wide network and connections to many nodes will create contents on Medium that will have an impact because as this will diffuse through the network, it will reach and snowball to reach multiple eyes. After all, many eyes make bugs shallower, so discussions/feedbacks will ensue, embellishing the impact further. Au contraire, to me at least, it is equally hard to imagine that a sole genius pushing novel ideas out there (someone new to the system of Medium not knowing anyone or not tied to a network) will have that kind of an impact. Rather, for this content creator, no matter how “impactable” the work be, it will nevertheless be an uphill task to make any impact in the ecosystem without access to the right network.

  • Medium offers you the reader and the writer the ability to “fork” ideas off one another — the network element if you will, is built right there, inextricable from the impact.
  • Medium has created spaces for publications but the publications are selective. There is no guarantee that your article will be accepted into any publication. If you can get your writing into a publication, you have chance of getting eyeballs and clicks. Going solo, chances are less, unless you are an M.G. Siegler or a Walt Mossberg.
  • Beyond that, it’s up to you to find your own audience and sing your own song for most of us (I write “most of us” because Medium pays some people to write stuff, but then for most, it does not charge anything to write here).

Associate Professor of Epidemiology and Environmental Health at the University of Canterbury, New Zealand. Also in:

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store