Courage? or Conviction? Apple-sque Arrogance?

Thanks for writing an excellent article on the headphone jack, . Speaking on semantics, it seems to me that in this case, it is more about conviction and an Apple-sque arrogance than about courage in the sense Jobs said in that interview with Kara Swisher and Mossberg, or as Cook said in the other interview.

In the past Apple removed features (think removal of Floppy Disk slots in iMac and omission of Flash in iPad) from their flagship products, and in the end, they ended up right. But Apple, on those occasions, did not compromise. If they were gone, they were gone. Taken out, lock stock and barrel. Jobs’ iPad would not leave room for optional inclusion of Flash. iMacs would have adapters, but they would not be packaged with the product. Schiller et al failed, in the end, to show that courage, notwithstanding his on-stage rhetoric. In the end, there would still be cords attached to your ear phones in the package, only, the slot would change.

So, what changed? A slot? Nothing more?

Albeit that in the end, as before, Apple may turn out be right. But the rationale of “courage” on this occasion is premature. Perhaps “conviction”/”faith”/”belief” would be more appropriate IMHO.

Associate Professor of Epidemiology and Environmental Health at the University of Canterbury, New Zealand. Also in:

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