“Like” based algorithms to push contents to the user is a big problem, IMHO. We are increasingly getting sucked in an “echosystem” if you will. What we need is an ecosystem of varieties of content that should float up our stream of ideas every day. Instead, because Facebook’s algorithm “decides” for me what I “like” to read, the more I like stuff, the more I get to like stuff, and the more of that kind of stuff gets pushed at me. In the process, I get sucked into an echochamber of posts, ideas, and thoughts, that I may or may not eventually enjoy. Some people enjoy that kind of stuff, but there is no guarantee that everyone does. I know that I am on Social Media because I love to read a range of posts and ideas that get shared. After reading this article, I am really wondering whether I too, should stop “liking” at all. Everywhere. I can send comments, but not necessarily “like” posts.

Associate Professor of Epidemiology and Environmental Health at the University of Canterbury, New Zealand. Also in: https://refind.com/arinbasu

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