Thanks for writing a beautiful piece that rings true on so many different levels, not just about Apple and its design choices and consumer responses, but about things in life. Sometimes, it helps to take a step back and _think_ about the design choices and what works. In an age of instant gratification, it is all too easy to pass comments. Thanks for bringing back the sense of sanity around some of these things. This is one of those Medium pieces worth bookmarking and revisiting, even it is not for Apple as such.